Skip to content
Webex Business

Webex Business

Business Corporate

Primary Menu
  • business & finance
  • Webex Business
  • Business News
  • business
  • general
  • finance
  • About Us
    • Advertise Here
    • Contact Us
    • Privacy Policy
    • Sitemap
  • Home
  • 6 Ways to Dominate Your Market by Merging SMS and Email Marketing
  • business

6 Ways to Dominate Your Market by Merging SMS and Email Marketing

By Alyson Longcor 6 months ago

[ad_1]

SMS isn’t the first channel that springs to mind when marketing. But it’s actually an incredibly effective channel to use.

SMS has fantastic open rates, a brilliant response rate, and is great for customer engagement. However, it’s limited in terms of the more creative aspects of marketing (design, for example, or video)

When combined with email marketing, however, these limitations vanish. A blend of SMS and email marketing can result in engaging, successful customer journeys that lead straight to conversion.

Here, we’ll run through the reasons you should incorporate SMS into your email strategy. Then we’ll tell you our six top tips for merging SMS and email to dominate your market.

Advantages of SMS marketing

SMS marketing has a lot of very important advantages. By combining SMS with your email marketing, you can make the most of the following benefits:

Incredible open rates

Image source

There’s an immediacy to SMS that can’t be ignored. We’re far more likely to drop everything and check a text message than we are to dive into our email inbox. Only a third of email marketing messages get opened, while nearly all texts are opened. 

The response rate for SMS is also fantastic. 45% of SMS marketing messages get a reply – and that figure rises when the recipient knows and trusts the sender.

Mobile-friendly

This may sound obvious – but SMS is very mobile-friendly! 

In this day and age, it’s vital for marketing to be mobile-friendly. People use their phones for everything, from taking notes to listening to audiobooks and even for creating royalty free podcast music.

However, types of mobile devices differ a lot. It’s almost impossible to optimize most types of content for every single sort of phone. 

For SMS, it’s different. Every phone – from the latest smartphone model to the most basic brick – can receive SMS. This makes SMS very accessible.

It also enables you to reach new audiences. It’s estimated that 3.5 billion people worldwide have internet access. That’s an impressive figure – but it does still leave some people out. However, 6.6 billion people worldwide have a mobile phone and can receive text messages. 

Image source

So, by incorporating SMS into your marketing mix, you can open your messaging up to a far wider audience. 

Fast delivery

SMS is at its best when you need to get in touch with the customer quickly and reliably. SMS messages reach customers almost immediately. What’s more, with their excellent open rates, you can be sure that the customer will not just get your message quickly – they’ll also read it quickly.

This makes SMS great for sending important information, like delivery notices, news of service disruptions, and so on. 

Sometimes, getting in touch with the customer quickly is vital for a good customer experience. SMS is the way to do this.

Works brilliantly with other types of marketing

SMS is very versatile. You can use it to reinforce, extend, and enhance any other marketing channel.

Here, we’re going to be talking about how you can merge SMS with your email marketing, and we’ll be looking into things like the right tech you should use, including types of sales enablement tools. A lot of our tips can be adapted for other channels. So, keep an open mind!

6 ways to blend SMS with your email marketing

Hopefully, we’ve convinced you that merging SMS with your email marketing is a good idea! Now, let’s get into how you can merge the two channels to best effect.

  1. Play to the strengths of SMS

The great thing about merging email and SMS is that each channel can do things that the other can’t. When used together, they make a perfect campaign. 

The major strengths of SMS are its delivery speed and its exceptional open rates. As a fast and reliable channel, SMS is great for things like:

  • Building buzz about events
  • Notifying about changes to service
  • Sending delivery messages
  • Sending passwords or password reset links
  • Sending discount codes
  • Getting feedback

Here, for example, Adidas uses SMS to alert a customer about an impending delivery:

Image source

And here, an airline uses SMS to alert a customer of a flight delay:

Image source

What SMS is not great for is conveying a lot of information. It’s also pretty basic when it comes to things like design, creative content, and so on. This is where the combined talents of SMS and email marketing come into play.

For example, if you need your customer to absorb a lot of information quickly, you can combine SMS and email in a two-pronged approach. 

Take advantage of the immediacy and high open rate of text by sending your customer an SMS asking them to check their email (or maybe even linking them to the relevant information on your website!)

Or, think of your SMS as a subject line. Use it to grab attention and draw people into your email. Then put all that creative, long-form goodness into the email, safe in the knowledge that your open rates will be high.

This way, you can keep your customers up to date with the important info and drive up your email engagement rates while you’re at it.

  1. Use each channel to build the other’s lists

Lead generation is a huge part of any marketer’s workload. And gaining subscribers through just one channel is a thankless task. 

However, when you combine SMS and email in your lead generation efforts, that job becomes a whole lot easier.

Text your SMS list and suggest that they subscribe to your email marketing. Adding an incentive like a discount or a freebie often helps. Given the high open and response rate of SMS, you can build up your email list via SMS very quickly.

Image source

You can do the same with your email marketing. Send out a campaign encouraging customers to sign up to your SMS list. 

You can even promote your SMS list in your regular emails. Put a subscription link at the bottom of each email or in a box-out (whatever works best for your format).

  1. Centralize your data

Every customer touchpoint is a potential source of great data. SMS is no different. By combining SMS and email marketing, you can gather plenty of data to analyze and draw insights from.

Whether you’re using an Azure data lakes system, a CRM, or a commercial DMP, your data will be at its best and most useful when it’s in one, easily-accessible place.

By centralizing your data, you make it accessible for teams across your organization. It’s easy to find, analyze, and use. 

A centralized database, in which data from every channel comes into a single location, helps you to see the bigger picture. You can draw broad insights from many different points on the customer journey rather than isolated insights from single points/channels.

Get the Digital Marketing Blueprint…

With a Customer Value Journey that strategically builds a relationship with new prospects and converts them into loyal, repeat customers. Click here

Image source

A centralized database is also great for streamlining your data. Because everything is in one place, there’s no duplicate data bulking up your system.

  1. Use the right tech

We’ve spoken above about centralizing your data. To do this properly, it’s worth shopping around for the platform or system that suits you. 

This doesn’t just apply to data, of course. Marketing is going through a tech revolution, and there’s some really exciting stuff out there. The right tech could have a huge impact on your SMS and your email marketing, allowing you to blend them in innovative ways.

For example, marketing AIs can curate and automate blended SMS and email customer journeys, releasing personalized texts and emails at the perfect time to nudge your customer to the next stage.

There are many different types of sales enablement tools that can help you to streamline, manage, and enhance your SMS strategy. From SMS automation to data-management platforms and CRMs to centralize your data, there’s plenty out there. Don’t be afraid to shop around for the right martech for you.

  1. Keep it brief

We’ve spoken above about the comparative strengths of text and email. Long-form messaging is not a strength of SMS.

People will open your SMS quickly, but if they’re met with a wall of text on that tiny screen, they won’t stick around to read it. So, keep your texts brief. Provide the essential information as clearly and succinctly as possible.

If you’ve got a lot to say, use the SMS as an alert to get the customer’s attention and direct them elsewhere for more details, as Macy’s has done here:

Image source

  1. Be consistent with your messaging

Brand consistency is important across the board. If your brand’s voice or values differ from channel to channel, your customer will be confused. In order to build a relationship with your customer, you need to present a consistent persona at every point.

This can be tough with SMS. It’s hard to convey your brand’s personality in a few brief words. Having TOV (Tone of Voice) guidelines to hand can help. 

TOV guidelines are useful when coaching sales team. Moving forward, a TOV document will give salespeople and marketers a quick go-to guide when they’re not sure what wording to use.

Rule your market with a blend of SMS and email

Few things can grab a customer’s attention like SMS. By combining SMS and email marketing, you can build high-converting customer journeys and dominate your market.

Play to the strengths of each channel, and you’ll quickly find the leads flooding in and your conversion rate rising rapidly.



[ad_2]

Source link

Tags: "Ca Business Search, Amazon Business Login, Amazon Business Prime, Bank Of America Business Account, Best Business Schools, Business Attorney Near Me, Business Bank Account, Business Card Holder, Business Card Maker, Business Card Template, Business Cards Near Me, Business Casual Attire, Business Casual Shoes, Business Casual Woman, Business Plan Examples, Ca Sos Business Search, Capital One Business Credit Card, Chase Business Checking, Chase Business Credit Cards, Chase Business Customer Service, Chase Business Login", Chase Business Phone Number, Cheap Business Cards, Citizens Business Bank, Cox Business Login, Digital Business Card, Facebook Business Suite, Finance In Business, Free Business Cards, Google Business Login, Harvard Business School, Lands End Business, Massage Parlor Business Near Me, Michigan Business Entity Search, Mind Your Business, Mind Your Own Business, Ohio Business Search, Risky Business Costume, Skype For Business, Small Business Loan, Small Business Saturday 2021, Starting A Business, Texas Business Entity Search, Triumph Business Capital, Vending Machine Business, Verizon Business Customer Service, Vonage Business Login, Wells Fargo Business Account, Yahoo Small Business, Yahoo Small Business Login

Continue Reading

Previous The 40+ Best Email Subject Lines for Sales
Next Biden signs bills to prosecute those committing fraud with small business relief funds
February 2023
M T W T F S S
 12345
6789101112
13141516171819
20212223242526
2728  
« Jan    

Archives

  • February 2023
  • January 2023
  • December 2022
  • October 2022
  • August 2022
  • July 2022
  • June 2022
  • May 2022
  • April 2022
  • March 2022
  • October 2021
  • August 2021
  • July 2021
  • June 2021
  • May 2021
  • April 2021
  • March 2021
  • December 2020
  • November 2020
  • November 2018
  • October 2018
  • January 2017

Recent Posts

  • How To Predict A Call From the Media – The Could It Happen Here Story
  • Business Startups – Use of Technology in Business
  • The Relationship Between Insurance and Finance
  • How To Improve Import Finance Strategies
  • Learn How To Hire A General Contractor

BL

Tags

"Business Insurance Cover Coronavirus 5e Business Profit Ahron Levy Columbia Business School Att Business Login Business Consultant Certification Austin Business Letter With Logo Example Business Located Easy Location Business Platform Stocks Business Positions Seattle Business Regulation Legal Services Daystarr For Business Dimagi Business Development Toolkit Do Business Schools Accept Entreprenuers Enironmentall Friendly Business Ideas Eric Early Republican Business Owner Essec Business School Dean Essential Business To Remain Open Example Small Business Fall Winter Business Hours Template Fdot Woman Owned Business Certification First Business Women United States First Com Business Fixing A Damaged Reputation Business Florida Business Enforcement Free Small Business Communication Tool Law School Business Entity Outlines Mapping A Business Location Medical Business Trends Economics Mix Business And Personal Money Mlm Nit Small Business Legally New Business Agency Sales Questions Patricia Saiki Women'S Business 1990 Safety Business Proposal Sample Business Plan Entrepreneur School Business Administration Positions S Corp Business Deductions Search Tx Business Llc Sentextsolutions Business Cards Signs For Business On Roads Skype For Business Recording Capacity" Small Business Forums .Net Small Business Insurancr Tech Monkey Business Ttu Business Cards Template Turbotax Business Nys Forms

Visit Now

Computer Accessories

pest control las vegas scorpion 

phanphoichungcuhanoimoi.xyz | Magazine 7 by AF themes.