Use the Discount Lottery Get Repeat Customers


I’ve not too long ago found out that business entrepreneurs despise profits and marketing and advertising routines but really do not do much to get repeat customers. Really do not ask me how this pretzel logic is effective — I’m just sayin’.

In this post, I’m going to format a couple advertising and marketing ways that will assistance you create repeat shoppers. This is perfect for seasonal enterprises such as dining establishments, retailers, and sure, even consultants and freelancers.

First, you’ll want to have some data in hand, like what persons are buying, how substantially they are acquiring and what else they could be obtaining. You will want to develop a wish list of what you want to promote a lot more of each and every thirty day period.

This initial stage is all about how to make an supply. Read the write-up I just linked to — it seems like this:

In shorter, develop a listing of anything you provide (no depth is also little cellular phone consultations, supply, email support — all the things which is integrated in the sale of a merchandise.

Do NOT make this things up — go get that information and facts initially simply because you’re likely to require it.

The Price reduction Lottery

For In-Person Enterprises Restaurants, Shops, Products and services

You’re likely to develop a established quantity of envelopes with “prizes” inside that have to be made use of in the course of a specific thirty day period.

Develop a checklist of bargains this kind of as 10% off, 20% off, 50% off, $10 present card, $20 reward card, $50 present card, On the home. It should really appear one thing like this:

Assuming you generate 100 envelopes,

  • 30 with 10%
  • 30 with $10 present card
  • 10 with $20 present card
  • 10 with 20% off
  • 5 with 50%
  • 5 with $50 present card
  • 5 with Acquire One particular Get 1 (of lesser worth)
  • 5 with On the Property

Don’t be low-priced with this — normally it will not drive foot targeted traffic.

Distributing the envelopes

You can send out an e-mail listing to your buyers saying that you are beginning a specific shopper advertising and invite them to arrive in. Notify them they will get an envelope when they appear in but they Are not able to open up it until finally verify out time.

You can also just start off handing out envelopes to the consumers that occur in the thirty day period prior to. You can give them an envelope for just about every $50 they commit that they have to use through the Next month. So if a consumer comes in and spends $100 with you, you give them 2 envelopes that they have to use when they occur in the subsequent thirty day period — 1 envelope per stop by.

For On-line Corporations

If you offer online, you can quickly switch potential clients into new shoppers by working with this approach in a “Win to Spin” marketing campaign. Don’t be concerned, OptinMonster has a type for this. All you do, is develop the special discounts and insert them into the optin form.

optinmonster spin to win to get repeat customers

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If you’re marketing facts products and solutions or services on line, you can email your record and tell them that you’re managing a “Discount Lottery” — explain how the activity is going to function.

In your case, they may possibly require to register for a webinar in get to obtain ANY discount (this is where you can use the spin to win type)

Then, you can export your webinar registrants into a spreadsheet — then use a random amount generator tool to find the people who will get your unique prizes and delivers.

In this case I entered 100 and the procedure spit out this random sequence of quantities and selected the range for just about every prize and matched that to the spreadsheet of registrants.

examples of how to use random number generator to select winners for discounts to get repeat customers

To make this perform, you need to have to have ample merchandise and solutions to offer and to promote to make this do the job.

Why This Is effective

There are a couple crucial variables in this campaign that make it so prosperous. To start with, there is the TIME limitation. The simple fact that they have to use the discounts throughout a unique period of time of time will generate them again.

Next, the Guarantee of enormous special discounts. This is why you want your gives to be tremendous generous and why you want to include things like “Golden Ticket” discount rates these types of as Purchase Just one Get One particular or some “On the House” winners. People assume to expend a sure volume and when they get a Earn, they will acquire much more or return for far more.

Eventually, this will work simply because you are definitely INVESTING your marketing money with your existing shoppers. If they really don’t use the winnings, they do not get the lower price and you haven’t put in that cash.

Closing Feelings

A lot of organizations run this sort of marketing campaign proper following the vacations when there is a drop in investing. But you can use this at any time you want a increase in targeted traffic to your area, your web page or an on the net occasion.


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